I think everyone who knows me can agree that I am usually a pretty cynical guy. I complain about most things regarding popular culture. I often times irritate my friends with my bitching about the different reason a movie that hasn't come out yet is going to suck. You get the picture. My point is that even though I do all of this bitching and complaining, usually that is all it amounts to. I have never been driven to actually take some form of active protest of these things. Sure, I don't shop at the Gap or go to bad movies, but this is normal for me anyway. The new McDonald's campaign however, has caused me to decide to boycott it at all costs.

That probably sounds incredibly shallow, and I have better reasons to boycott McDonald's anyway, namely the fact that their food is the exact opposite of nutritious. But never before has an ad campaign irritated me to such a degree, and that is an accomplishment considering all the crappy commercials which have come out over the years. But this isn't just a few crappy commercials. The first week of the campaign, they must have come out with a good 6 television commercials as well as at least 3 or 4 distinct radio ads, and it seems like there is more coming steadily all the time. There are so many of them that a lot of times when I wasn't paying attention I didn't even realize they were McDonald's commercials until the "Ba da bababa" thing started up. Generally the idea behind commercials is that you replay the same jingle over an over again so that people remember it. The horrid end jingle is embedded in my frontal lobe for all time, but I can't for the life of me recall a single one of the raps it was attached to. It's almost as if McDonald's is aware of how awful this campaign is and is cycling through new songs each week purposely, so that we will be caught off gaurd and won't turn off the commercial before the 100th time we here "I'm lovin' it" that day.

So it is not just that I am incredibly arrogant and trying to show off the fact that I can vote with my dollar to the people of the internet. It is just that I can't stand how much this ad campaign is being shoved down my throat. I would be willing to bet that a sizeable percentage of the commercials the average person sees per day are McDonald's commercials. The fact that they have a campaign designed so that I can't even avoid it is unforgivable. I urge anyone reading this to do the same, for your health, for the fact that you shouldn't have to be subjected to a campaign which practically bullies you into thinking about it's product by oversaturating the airwaves with it, and finally because the campaign itself is so irritating it could cause aneurisms.